Creating an excellent outlook for your website may be difficult though it determines how long a visitor stays on your site. It will take you around five seconds or less to capture your visitors’ attention and keep them or send them away. So, if your site is hard to manouver and takes much time to load, you are sending your visitors away already.
The irony is that the radically changing world of technology may not help you make your website design attractive, but outdated and useless, leaving you with a reduced number of visitors.
In the following paragraphs, you’ll learn how to improve your site’s design and increase your online presence.
- Create a Plan
Before designing your website, know the needs of your visitors, and map their journey when they first visit your site to the stage they become your customer. Think about the pages they are likely to view, the content they may want to read, and offers they may take. Understanding this will make you design a site that may convert your readers to buyers.
You also need to ensure that your website is organized and takes the customer from the first step to the last one. Conduct a survey and ask your current customers how they went from becoming visitors to customers. Then, use that data to design a website that your customers will love. Alternatively, you can contact a web design company like Bond media to assist you in planning.
- Make Your Website Responsive
With mobile phone use in browsing, there’s a need for your website to be mobile-friendly. In 2015 Google began penalizing websites that weren’t mobile-friendly. So, you want to make your site responsive to help you attract more visitors.
You also want to ensure that a visitor using his phone navigates your site effortlessly no matter what type of device. According to statistics by Google, 80% of internet users have smartphones, and 61% are unlikely to return to a site that gave them trouble. If your site’s lagging in mobile optimization, you’re giving your competitors an advantage.
- Work on Your Site’s Navigation
Navigation is the essential map that displays the prime places your users can visit. When designing your website, therefore, you want to make it orderly and organized. A disorganized and confusing navigation interface can annoy your visitors and send them away. Let your visitors locate what they’re searching for with ease.
Also, spare no effort to make your website simple. Describe your labels as best as you can, and keep your navbar fixed. Additionally, don’t cram your menu with many items; seven may be enough. That way, you will retain your visitors for more than five seconds.
- Make Your Calls to Action Attractive
Customers follow visual cues to determine the content that is vital to them. You want to mark your calls to action (with clarity) using action words to enable your site users to quickly navigate your site and find what they want where they expect to see it. Use colorful buttons to increase the chances of clicks. A study by Maximiser found out that various color variations increased click rates by 11%. To retain your visitors, use colors wisely to evoke different messages.
There’s also a need for you to choose the right words that trigger your site user’s psychology. You can use verbs that excite the user to act. Ensure the word is relatable and emotional because, without emotions, no action may be taken. It would help if you also made them bold and time-sensitive.
Retaining visitors on your site depends mostly on how it’s designed. If you want to grow your sales, conversions, and leads, you need to have a plan, make your site responsive and have attractive calls to action. It would be best if you also made sure visitors can find things on your site easily.